Korbond Group Tradeshow Review

Thursday, 9 March 2017

Visitors at this year’s Stitches discovered Korbond in a brand new contemporary stand with inspirational showcase displays and interactive workshops at the Korbond Sewing Studio…

The “New Look” stand, which doubled in size, offered a new feel for Korbond brands and was very well received. Visitors showed an interest at Korbond’s core range of Care & Repair which is an important staple to stock with the current climate where “Make do and Mend” is coming back and upcycling is attracting a growing number of crafters. The greatest reaction seemed to be for the Creations by Korbond, with all eyes on the professional tools and accessories and colourful spring storage collections.

Jenniffer Taylor, Korbond’s brand ambassador, created a real buzz on the stand through her interactive workshops teaching Sashiko embroidery techniques, as well as cute flower brooches with scrap fabrics, the studio was a great environment for retailers to test Korbond’s products.

To top it all off, Korbond were awarded not only with one but two Awards! Firstly, “Best Stand Award” by ICHF through a survey of trade visitors at the show. Secondly “Best tools, storage and accessories” as nominated by a panel of judges for the Craft Business Awards.

Stuart Caller: “This year we have taken a different direction to present our business and brands to the Craft Market and Stitches gave us the exposure and the opportunity to meet up with all kinds of retailers and buyers. Being part of a creative market we all must continue to evolve and bring an element of newness to keep the industry growing, and Stitches is the perfect platform to showcase it all. I am absolutely delighted with the show, and to receive both awards are an honour for us to be recognised within the industry and this success wouldn’t happen without the hard-work and the spirit of the Korbond Team”.

If your are interested in any of the Korbond Group brands, our next tradeshow will be Autumn Fair 2017 or contact us directly to discuss your requirements.