The Spring Fair 2014- Korbond Group

Monday, 10 February 2014

The Spring Fair International described as the ‘UK’s premier retail trade exhibition’ took place at The NEC Birmingham from February 2-6th 2014. Unveiling three new brands we were proud to be exhibiting for our very first year. Our aim was to gain a brand presence for the newly launched brands ‘Korbond Travel Accessories, ‘Redberry’ and ‘Creations’ as well as promoting our broad range extension within our core haberdashery business.

With our new corporate branding, ‘The Korbond Group’ stand attracted a lot of interest from both visitors and exhibitors alike. It was clear that this tradeshow would offer a range of cross-over buying opportunities to a range of different retailers.

The response from retailers was very enthusiastic, many were surprised to realise that The Korbond Group are not just haberdashery experts, but can in fact cater for a range of different retail needs. By putting our new brands in front of a vast array of buyers, we expect to see our product ranges grow further after the show; from high street chains and independents to the e-commerce sector and wholesalers.

Overall our attendance at The Spring Fair has been a great success and as such we will be following up the positivity received by attending the Autumn Fair in September 2014.