Your Haberdashery brand in your local store...
Korbond Industries are reaching out to the local community and small independent retailers to promote the benefits of haberdashery and clothes care. The No. 1 haberdashery and clothes care supplier to the UK grocery market; having traded with large retailers for more than 25 years, Korbond are respected haberdashery specialists with the reputation of a brand established on product quality, supported by excellent service, representing value for both the retailer and consumer. Korbond’s marketing campaign is proactively communicating the value proposition for the Korbond range. Independent retailers can in fact afford to stock a trusted brand, and what’s more they will get the same respected and individual service that all Korbond customers receive.
In 1973 a decision was made to tailor the Korbond product offering to high volume ‘must have’ care & repair items and that philosophy still reigns true today in 2010. With help from their experienced sales & marketing team Korbond products can be tailored for any retail environment, all you need is a key selection of top selling lines to increase sales at the best possible margins. Even with a limited amount of retail space a credible offering (needles, thread, hemming web and safety pins) will deliver proven high gross profit returns per square foot.
As shopper behaviour continues to lean towards less extravagant spending the increase of footfall in local and convenience stores is still on the rise. More and more convenience branches of big name multiples are being built by the day and with the closure of Woolworths on the high street shoppers are looking closer to home for their care & repair needs. Stuart Caller, Trade Marketing Manager for Korbond has this to say “The current economic climate has had a deepened impact on consumer spending patterns and we have seen a considerable change in consumer shopping behaviour. The resurgence of make, do and mend across all generations has led to a surge in demand for core haberdashery products. Here at Korbond we are working with many retailers of all sizes and categories to tailor ranges to meet the growing demands of their customer base”.
With Korbond it couldn’t be easier to stock stitch and sew essentials in your store. For more information about Korbond or to stock Korbond products contact Karen Birkby on 01476 573 227 or e-mail servicesuk@korbond.co.uk